The Lure Brewery: the art of craft beer meets music
Located in Fogliano Redipuglia, at Via dell’Artigianato 64, The Lure Brewery is an establishment that has managed to stand out in the Italian craft beer scene thanks to a unique combination of passion for beer and love for music. Founded in 2016, this brewery embodies the idea of production that goes beyond the simple creation of beers: every product is a true narrative, a tribute to great musicians who inspire the flavors and aromas of each label.
The creative approach adopted by The Lure transforms each beer into an original sensory experience, capable of telling different stories and personalities through rich and distinctive taste profiles. The production philosophy emphasizes quality and authenticity, avoiding artificial flavors, additives, or preservatives. In fact, all beers are unfiltered and unpasteurized, made using traditional methods that include both top and bottom fermentation.
Quality, territory, and sustainability
The brewery uses state-of-the-art equipment to ensure the highest quality standards while maintaining a strong connection to the local territory. Some ingredients, such as barley and hops, are self-produced, with a view to enhancing the local context and promoting sustainable agriculture. This approach allows The Lure to combine innovation and respect for the environment, a commitment that also extends to the use of clean energy through a photovoltaic system that powers the entire facility.
The brewpub attached to the brewery completes the experience by offering a cozy and rustic atmosphere, able to accommodate up to 60 guests. The menu is designed to enhance craft beers with quality culinary proposals, including:
- Gourmet sandwiches made with fresh and carefully selected ingredients
- Boards of local cold cuts and cheeses
- Beer-based cocktails, creative and unique in their kind
This welcoming space thus becomes an ideal place for those seeking not only a good beer but also a complete experience that celebrates conviviality and culture.
The Lure Brewery represents a shining example of how Italian artisanal tradition can merge with innovative ideas, giving life to valuable products that tell more than just a simple taste: a true passion to live and share.
