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If you are looking for an unforgettable experience in the heart of Liguria, the Sanremo Flower Festival is an event not to be missed. Every year, this colorful celebration attracts visitors from every corner of the world, transforming the city into an enchanted garden, where flowers and creativity come together in an explosion of colors and scents. But it’s not just about beauty: the festival is a unique opportunity to immerse yourself in local culture and discover Sanremo traditions. With a variety of events ranging from fashion shows to creative workshops, this event confirms itself as one of the main tourist events in Italy. Get ready to be enveloped by the magic of flowers and the festive atmosphere of Sanremo!

Flower parades: a unique experience

Imagine finding yourself in the heart of Sanremo, surrounded by an explosion of colors and scents during the Flower Festival. The flower parades, the centerpiece of this extraordinary event, are a true feast for the eyes. Every year, florists and designers compete to create living works of art, using fresh flowers and local plants. The creations are not only beautiful, but tell stories through shapes and colors, capturing the essence of Sanremo culture.

During the parades, you will be able to admire elaborately decorated floats parading along Corso Matteotti, while the crowd applauds and gets excited. The liveliness of the costumes and music that accompany the parades makes the atmosphere even more magical. Don’t forget to bring your camera; every corner offers a perfect backdrop for unforgettable shots.

To make your experience even more special, consider booking tickets for the parades in advance, as the best seats fill up quickly. Furthermore, find out about the creative workshops taking place in conjunction with the festival: a unique opportunity to learn how to create bouquets and floral arrangements under the guidance of industry experts.

Participating in the flower parades will allow you not only to experience an extraordinary event, but also to immerse yourself in the tradition and passion of the Sanremo people.

Discover the culture of Sanremo

Immersing yourself in the Sanremo Flower Festival means not only admiring the beauty of the flowers, but also coming into contact with a rich and fascinating culture. Sanremo, known as the capital of flowers, is not just a stage for floral parades, but a crossroads of traditions, stories and flavors that tell of its past.

Walking through the streets of the historic center, you can discover the fascinating architecture of its buildings, reflecting the influence of the various cultures that have passed through the city. Visit the Flower Market, where the fragrance of fresh bouquets will envelop you, and don’t forget to stop at one of the many outdoor cafes to enjoy a cappuccino while observing local life.

During the festival, take guided tours that focus on Sanremo traditions, such as flower production and the art of floristry. These moments will allow you to get to know not only the flowers, but also the expert hands that take care of them and transform them into works of art.

For those who wish to delve further, the creative workshops offer the opportunity to learn how to create floral arrangements, completely immersing themselves in the local culture. Don’t miss the opportunity to explore Sanremo through its colors, its scents and its unique stories, which make this festival an unforgettable experience.

Creative workshops for everyone

Immersing yourself in the Sanremo Flower Festival means not only admiring spectacular flower parades, but also participating in creative workshops that offer a memorable and engaging experience. These workshops, open to everyone, from the gardening enthusiast to the curious beginner, offer the opportunity to discover the art of floristry and flower arranging.

Imagine entering a bright room decorated with colorful petals, while an expert florist guides you step by step in creating a personalized bouquet. Hands are tinged with bright colors and the air is filled with heady fragrances, creating a magical atmosphere that only the beauty of flowers can evoke.

The workshops range from fresh flower arranging courses to workshops on creating garlands and floral decorations, suitable for all ages. It is not only a moment of learning, but also an opportunity for socialization, where you can meet people from different parts of the world, united by a passion for nature and creativity.

To participate, it is advisable to book in advance, as places are limited. Also find out about the specific times and locations of the workshops on the official website of the festival. Don’t miss the opportunity to take home a unique memory, the fruit of your hands and creativity, while enjoying the vibrant and festive atmosphere of Sanremo.

Ligurian gastronomy: flavors to taste

During the Sanremo Flower Festival, you cannot miss the opportunity to immerse yourself in Ligurian gastronomy, a sensorial journey that reflects the richness of the territory. Walking among the parades of flowers, let yourself be tempted by the enveloping scents of local specialties that fill the air.

Ligurian cuisine is a triumph of fresh and genuine ingredients. Taste the famous Genoese pesto, prepared with fresh basil, pine nuts and extra virgin olive oil, perfect to enjoy on al dente pasta. Don’t forget to try the focaccias, crunchy and tasty, which can be stuffed with local cheeses or seasonal vegetables.

If you want an authentic experience, attend one of the local markets that come alive during the festival. Here you can taste the stuffed courgette flowers, or the pork cracklings, a typical dish that recounts the culinary tradition of the area. There’s no shortage of desserts either: baciocca, a savory pie with chard and cheese, and walnut pie, a sweetness that will win you over.

For a complete experience, follow the gastronomic routes that connect the historic restaurants and trattorias of the center. Here, you can enjoy dishes prepared with 0 km ingredients, immersed in the festive atmosphere of the Flower Festival. Discovering Ligurian flavors is, without a doubt, one of the unmissable experiences of this event.

Explore the historic gardens of Sanremo

Immersed in the floral beauty of the Sanremo Flower Festival, the city’s historic gardens offer an unmissable experience for lovers of nature and history. Walking along the tree-lined avenues and well-kept paths, you can admire splendid examples of landscape architecture that tell of centuries of passion for greenery.

One of the jewels not to be missed is the Garden of Villa Ormond, where the flower beds intertwine with fountains and statues in an atmosphere of timeless elegance. Here, visitors can get lost among the aromatic essences and bright colors, while the scent of flowers fills the air. Don’t forget to bring your camera: every corner is a work of art to immortalise!

But it’s not just the landscape that surprises; many historic gardens also offer dedicated events, such as guided tours and gardening workshops, perfect for those who want to learn more about the local flora. Consider participating in one of the many activities taking place during the festival, where industry experts share their passion and knowledge.

To make your visit even more special, plan to visit the gardens at sunset: the golden light of the setting sun creates a magical atmosphere, perfect for a romantic walk or to simply enjoy the tranquility. Don’t forget to explore the other gardens, such as the Exotic Garden Pallanca, famous for its variety of rare plants, which add a unique dimension to your floral experience in Sanremo.

Night events: magic under the stars

When the sun sets on Sanremo, the Flower Festival transforms into an enchanted experience. The night events offer a unique atmosphere, where the beauty of the flowers blends with the magic of the night, creating unforgettable moments for visitors.

The squares come alive with live concerts, dance shows and artistic performances that capture the essence of Sanremo culture. Imagine walking among the illuminated floral installations, while enveloping melodies resonate in the air and the scent of flowers mixes with that of local specialties.

Don’t miss the opportunity to participate in the Sanremo Flower Festival, where street artists and jugglers entertain the public, making every corner of the city a living stage. The outdoor bars and restaurants offer delicious traditional Ligurian dishes, allowing you to enjoy the culinary specialties while enjoying the breathtaking view of the sea.

To make your experience even more memorable, consider attending exclusive events, such as themed dinners or gala evenings. Remember to check the official program so you don’t miss any special events.

The night in Sanremo during the Flower Festival is not just a moment of leisure, but an opportunity to completely immerse yourself in a celebration of colours, sounds and flavours, which will remain in your heart forever.

Tip: Get involved backstage

Live an experience that goes beyond the simple spectator: immerse yourself in the beating heart of the Sanremo Flower Festival by taking part in the backstage. Here, the magical world of flowers comes to life in a completely different way. You will be able to observe horticultural artists as they create ephemeral works of art with passion and precision.

Imagine losing yourself among the fragrances of roses, hyacinths and daisies, while the master florists prepare the floats decorated with obsessive care. You will be able to discover the secrets behind the staging techniques and see up close how each petal is chosen to represent a unique and evocative theme. This backstage is an opportunity to appreciate the dedication and talent that transform simple flowers into true works of art.

Don’t forget to bring your camera - this is the perfect time to capture amazing shots. The emotions and energy that reign behind the scenes are unique and unrepeatable.

To participate, we recommend booking in advance, as places are limited and in high demand. Check the Festival’s official website for information on backstage packages and get ready to experience an unforgettable adventure in the wonderful world of flowers!

Guided tours among local traditions

Immersing yourself in the Sanremo Flower Festival also means discovering a vibrant and fascinating cultural heritage. Guided tours offer a unique opportunity to explore the local traditions that bring this celebration to life. Guided by local experts, you will have the opportunity to visit hidden corners of the city, where history and art are intertwined with a passion for flowers.

Imagine walking in the heart of Sanremo, breathing in the scent of fresh flowers while listening to fascinating stories about the origins of the festival and the meaning that flowers have for the Sanremo community. During the tour, you will be able to:

  • Discover the cultivation techniques of the most valuable floral varieties.
  • Visit artisan workshops where magnificent floral arrangements are created.
  • Participate in flower arranging demonstrations, learning from the best florists in the area.

These experiences will allow you to appreciate not only the beauty of flowers, but also the deep connection between the community and nature. Don’t forget to bring your camera: every corner of Sanremo is a canvas to immortalize.

To participate in these tours, it is advisable to book in advance, especially during the festival, to ensure a place and fully experience this celebration of Sanremo culture. Discovering local traditions through flowers will be an indelible memory of your visit!

Photography: Capture floral beauty

Immersed in a sea of ​​colors and scents, the Sanremo Flower Festival offers an extraordinary opportunity for photography enthusiasts. Every year, the flower parades transform the city into a vibrant stage, where works of floral art wind through the streets, providing moments to immortalize.

The compositions, created by skilled florists, are a celebration of the creativity and beauty of nature. Visitors can capture fascinating details, such as delicate petals and bold color combinations, that tell stories of passion and dedication. Don’t forget to explore the less traveled corners, where small art installations mix with the urban landscape, creating unique scenarios to photograph.

To make the experience even more memorable, consider attending photography workshops held during the festival. These events offer ideas and techniques to improve your skills, while you immerse yourself in the evocative context of Sanremo.

Helpful Tips:

  • Bring a good camera and a set of lenses to capture every nuance.
  • Use early morning or late afternoon for ideal light.
  • Don’t forget to also photograph the moments of celebration, the emotions of the participants and the warmth of the local community.

Be inspired by the stunning floral beauty and bring home lasting memories through your lens!

Accommodation: where to stay in Sanremo

Staying in Sanremo during the Flower Festival is an experience that enriches not only the heart, but also the soul. Your choice of accommodation can turn your visit into an unforgettable memory. You can choose from a wide range of options, from luxury hotels overlooking the sea to welcoming boutique properties in the historic centre.

Imagine waking up with a view of the Ligurian sea, perhaps in an elegant hotel like the Royal Hotel Sanremo, where comfort and impeccable service are at home. Or, for a more intimate atmosphere, try a guest house or a B&B in the characteristic Pigna neighborhood, where you can savor local life and discover the secrets of this flowery city.

Don’t forget to consider the short-term rental options, which offer flexibility and the chance to live like a true Sanremo native. Websites like Airbnb and Booking.com can guide you to apartments that will make you feel at home, allowing you to enjoy the festival to the fullest.

Also, book early: the Festival attracts visitors from all over the world, and the best rooms sell out quickly. Staying in Sanremo is not just a question of where to rest your head, but an opportunity to immerse yourself in the beauty and culture of this extraordinary city. Don’t miss the chance to experience an unforgettable adventure!