Prima Pietra Brewery: the Craft Heart of Ascoli Piceno

In the picturesque region of Marche, in Ascoli Piceno, you can find Prima Pietra Brewery, an artisanal venture founded in 2013 from the passion of Marica Di Giuseppe and Giovanni Mastroianni. Their goal from the very beginning has been to enhance the local heritage, combining tradition and innovation to create superior quality beers, authentic and tied to the Piceno territory, cradle of a rich brewing history.

The brewery is located at Via della Trebbiatura snc, a strategic position immersed in a rural setting that promotes a sustainable approach to production. Prima Pietra’s philosophy is based on a profound care for the short supply chain and the selection of raw materials, with particular attention to the Italian origin of the cereals used. Indeed, the company is a member of COBI, the Italian Consortium of Barley and Beer Producers, contributing its barley harvest and thus ensuring an excellent raw material sourced from Italian farmers. This network of collaborations guarantees a high-quality level for the products, thanks to the choice of the best grains coming from all over the peninsula, from the Alps to Sicily.

Prima Pietra Beers: a Journey Between Tradition and Creativity

Prima Pietra’s catalog is rich and varied, ranging from bottom to top fermentation beers, each with a unique personality that tells the passion of its creators. Among the most representative productions, you can savor:

Ambarum: a Traditional Bock with a bold and velvety character, featuring notes of toasted malt and a delicate bitterness that make it perfect for those seeking an intense yet balanced experience.
Flavus: inspired by Bavarian beers, this Munich Helles embodies elegance and lightness, ideal for a moment of pure relaxation.
Quo Vadis: a rich and complex Tripel, able to conquer you with its aromatic profile ranging from malt to flowers, from citrus to spices, offering a surprising taste journey.
Castanea: an amber chestnut beer that brings the essence of autumn, skillfully combining brewing tradition with a typical local ingredient.
Flores: a Witbier with a clear nod to Belgian traditions, with citrusy and spicy hints that enhance its freshness and character.
IPA Caesar: for hop lovers, this India Pale Ale reveals a bold and enveloping aromatic profile.
Nera: a Dry Stout with deep intensity, capable of expressing all the richness of dark beers.

Besides their dedication to production, Prima Pietra stands out for its strong bond with the local community. The events organized, such as the tenth-anniversary celebration accompanied by concerts and artistic collaborations, represent moments of great involvement, where beer becomes a tool of culture and conviviality.

For enthusiasts and the curious, it is possible to visit the brewery premises, immersing themselves directly in the production process and tasting the beers with genuine passion. Telephone reservation is recommended to ensure a personal and complete experience.